
Hours
Sunday Noon – 5 PM
Monday 10 AM – 8 PM
Tuesday 10 AM – 8 PM
Wednesday 10 AM – 8 PM
Thursday 10 AM – 8 PM
Friday 10 AM – 8 PM
Saturday 10 AM – 8 PM
Charm Diamond Centre
COMPANY HISTORY
From the moment you say, ‘yes’ your engagement ring becomes a beautiful symbol of the one you promise to love forever. It’s a token of the memories you have and the memories you’ll make together for a lifetime. For more than 45 years, Charm Diamond Centres has been honoured to help Canadians create and celebrate love stories that span generations.
Founded in 1972 By Richard Calder, Charm Diamond Centres began as a love story, rooted in a passion for jewellery and celebrating love. Specializing in charms and fine jewellery, our first store opened in Dartmouth, Nova Scotia, and has grown to over 59 stores across Canada. To this day, our Charm name shines bright, as Canadas largest independently owned and operated jeweller.
From the beginning, Calder’s mission has been to, “Win the Customer for Life.” He believes providing excellent customer service and quality jewellery, at the best price, is the key to making that happen.
Calder has spent his life searching and creating the world’s best bridal offerings for the Canadian Bride. As a proud Canadian, Richard has also led the way in Canadian Diamonds, being one of the first retailers to introduce them to the world. Charm Diamonds now proudly features Canada’s largest selection of Canadian diamonds, including Calder’s exclusive Canadian Diamond bridal collection, Charmed by Richard Calder.
Whether you’re looking for a symbolic gift to celebrate your love or a sparkling gift to celebrate a special moment in time, the staff at Charm Diamond Centres is thrilled to be a part of your love story, because love starts here.
Our Guarantee & Policy
Satisfaction Guaranteed
Charm Diamond Centres is committed to the satisfaction of our customers and stands behind that commitment with the finest guarantee in the business. Our aim is to always provide true value, selection, and styling that will make every shopping experience a pleasurable one. Here are some of the service programs we have designed for our valued customers.
100 Day Exchange Policy
Your diamond purchase may be exchanged toward any diamond ring of equivalent or greater value at any time up to 100 days from the date of purchase.
30 Day Refund Policy
Your money will be refunded up to thirty days from the date of purchase, if you are not completely satisfied with your purchase.
Sale items 33% off or more are FINAL SALE
Lifetime Diamond Guarantee
At Charm Diamond Centres we want you to enjoy the dazzling beauty of your diamond purchase for a lifetime. That is why we offer you the finest in diamond coverage with your diamond purchase – our Lifetime Diamond Guarantee.
Your Guarantee of Protection
If, at any time your original diamond becomes chipped or lost from its original setting, Charm Diamond Centres will replace it FREE of any charge to you. Presentation of your validated six month inspection certificate is required.
Your Guarantee of Value
Charm Diamond Centres will happily accept your Charm Diamond Centres bridal set, diamond solitaire ring, solitaire diamond earrings, solitaire diamond pendant, diamond trinity or diamond anniversary ring towards your new purchase of a regular priced diamond of $499 or more. Your next diamond purchase must be at least twice the price paid for the original diamond. Presentation of this validated certificate is required. This guarantee is also known as our Lifetime Trade-up Policy.
Your Guarantee of Service
Charm Diamond Centres will gladly clean and inspect your jewellery purchase at any of its associate stores as often as you like. These inspections must be carried out and recorded at least once every six months to keep your guarantee valid.
Permanently Registered
Your diamond purchase is registered and full records are kept for future reference. Appraisal Service by a qualified gemologist is offered to assist you in establishing the insurable value of your purchase against loss of theft. We recommend that you insure your jewellery against these circumstances.
Mounting Guarantee
Charm Diamond Centres guarantees your original mounting to be free of all manufacturers defects in workmanship for one year. If any manufacturers defects should arise within one year from the date of purchase, Charm Diamond Centres will repair your mount free of charge. This limited lifetime warranty does not cover theft, mysterious disappearances, loss or damage other than normal wear.
Lifetime Extended Service Plan
Charm offers you peace of mind protection on your valued purchase. This service plan will cover all necessary repairs (list below) of your jewellery for a lifetime.
Charm offers this added protection for your fine jewellery. The Lifetime Extended Service Plan may be purchased to cover any karat gold, gemstone, or diamond jewellery within 60 days of the original purchase at Charm Diamond Centres. The Lifetime Extended Service Plan can be purchased on items made of Sterling Silver, however the coverage is for three (3) years.
For this service plan to remain valid, authorized Charm Diamond Centres craftsmen must perform all workmanship, repairs and custom design work.
This plan covers the following repairs and services at no charge:
- Ring sizing (up to 2 sizes)
- Any prong or mounting
- Re-tipping of prongs
- Stone tightening
- Refinishing
- Polishing
- Cleaning and inspecting
- Earring repair
- Damaged earring backs
- Spring rings / clasps on gold chains & bracelets
- Chain & bracelet soldering
- Pearl restringing
We will furnish labour and parts necessary to maintain the merchandise in a useable and wearable condition, provided such service is necessitated by merchandise wear during normal usage of the merchandise under conditions for which it was designed. This service plan is a “repair” plan and all decisions regarding repair or replacement will be the sole right of the service provider, Charm Diamond Centres.
Our Lifetime Extended Service Plan does not cover loss or theft, excessive abuse or neglect, improper treatment or damage caused by accidents, fire or acts of God. Original receipt must be attached to verify merchandise covered and purchase of plan. This plan is non transferable.
The cost of the Lifetime Extended Service Plan is based on the amount of your jewellery purchase.
Unbeatable Pricing Policy
Charm Diamond Centres is happy to guarantee the unsurpassed value of our merchandise by assuring the customer that we will not be undersold. Our Unbeatable Pricing Policy states that, if the customer finds the identical item they have purchased from us elsewhere at a lower price, we will gladly refund the difference.
Contact us for details. Some conditions apply